design
Structure, interaction, visuals and branding are treated as a foundation. I make sure interfaces feel intentional and coherent, designed to convert.
Broad Knowledge.
Pinpoint Precision.
design
development
Components that stay fast, functional and maintainable, with real users in mind. Performance, security and best practice from the ground up.
growth
Years of experience accellerating businesses online. Web standards, SEO and branding put the final product in front of the right people.
What I Do
Frontend Architecture & Interfaces
Scalable, component-based frontend builds that stay consistent across breakpoints and don't fall apart. Full-lifecycle site development, from wireframe to launch and the support that follows.
CMS & Ecommerce Builds - WordPress, WooCommerce, Shopify
Bespoke themes, tailored checkout flows, and custom plugin/hook work when off the shelf isn't enough. New functionality, e-commerce upgrades, legacy site modernisation, and ongoing plugin/security maintenance - for sites & businesses that need to keep evolving after launch.
Speed & Core Web Vitals
Slow sites lose customers. I specialise in getting real-world performance scores up, including image and file optimisation, lazy loading, render-blocking fixes & more. All designed to consistently land Core Web Vitals above 90.
Accessibility, Compliance & SEO-Ready Foundations,
WCAG 2.2 AA+ as standard, not an afterthought. Plus GDPR/CCPA-conscious builds so your site is compliant as well as good-looking. Technical SEO is built in from the start: clean markup, schema, image metadata, and site structure that AI & search engines can actually navigate.
Aligning architecture, user experience, and digital presence to focus the business vision.
Pallas
Portfolio
A personal portfolio site built to display my capabilities and learn new technology. Following a desire to learn Headless sites with Next.JS, React, Typescript, GraphQL & Tailwind, I took the opportunity to give my portfolio a platform.
- New technology
- Headless
- Reusable components
- Features & Visuals
Built with
- Next.js
- React
- GraphQL
- Tailwind
- SCSS
- Vercel
- GitHub
Brochure
A UK based premium business, with the site focused on listing . I built , improved and added custom .
- Product information
- Landing Pages
Built with
- WordPress
- PHP
- HTML
- Bootstrap
- jQuery
- SCSS
Visit
What I use
The tools I reach for from foundations through to finishing touches. Chosen for speed, control, functionality and a final product that matches the spec.
PHP
HTML
Foundation
Vercel
GitHub
Infrastructure
WordPress
Shopify
CMS
Adobe XD
Figma
UI/UX & Design
Cursor
Claude
workflow
JavaScript
CSS
function & style
GraphQL
Cloudflare
connectivity
React
Next.js
frameworks
Google
Ahrefs
SEO
OpenAI
Gemini
ai
How I work
- 01
Understand
The business, purpose and audience behind the site, not just the feature list.
- 02
Scope
Clear estimates, key deliverables, realistic timelines. Keeping reworks & foreseeable additions to a minimum.
- 03
Design & build
Collaboration throughout production with regular check-ins rather than a final reveal.
- 04
Support
Future-proofing only goes so far. Updates and feature work keep finished products performing.
Overcoming the speed disadvantages of WordPress
While WordPress has its advantages, these often come at a performance penalty. Page speed is a challenge that scales linearly or even exponentially if the proper foundations are not put in place early.
Why push to learn a new technology or tool?
New technology and processes evolve constantly. How should you decide when it’s worth investing the time to learn a new tool?
Making critical choices early on in ecommerce development
Ecommerce websites are often larger and require far more thought, time and development. It’s essential that choices made early in development pave the way for functionality, performance, design and usability.
Contact
If you're interested in learning more about me and what I do, or to discuss a project, email is the fastest way.
Typical response within 1 working day.